Jordan Fretz Artist Statement

Where does art come from? Consider a brush, hundreds of small fibers, each coated individually in paint, yet each bristle still a part of the whole. The brush has a mark to make, but each bristle plays its role. The answer to the question seems to be contained in all the different fibers that make up the individual artist.

Art is so central; it is all around us. In a way it controls us: what we buy, what we drive, how we think, our philosophy, desires and loves. I seek to tap into the power of art, a clean, simple design that powerfully moves the target audience. Roy Adzak put it well when he said, "Good art is not what it looks like, but what it does to us.” Connection is the point of my design; that need created through the experience of the art stimulus. But art is not just for viewing, my design calls for a response.

For me art is all about the process of creation. Sketching, drawing, creating, making, concepting, these things make me feel complete and whole. I have won contests and worked professionally, but to me, art is less of a career. The process of creation is an end in itself.

Fortunately, my decision to create and design professionally has bought me more enjoyment in my art, as I personally create and then watch the satisfaction of my client, as he or she sees the completion of what they have envisioned. The shared dream, brought to fruition, is very satisfying.

Where does my personal motivation to design, to call for a response, come from? Well, because art is so closely connected with its creator, I believe that it comes from the center of the artist’s person. I feel that I have been given so much by the gracious hand of God. Accordingly, my desire is to use art for His glory, not my own.

All said and done, I simply love design. I enjoy the process; the craft itself, working with clients, seeing their vision come alive in the final product. Da Vinci said, “Simplicity is the ultimate sophistication,” and I believe his statement describes my artistic goals. I want to take those many bristles of the brush and apply them, to make my mark, simply and powerfully for the glory of God.